Your investment in Snapchat may be paying off, but if you want to keep growing your business, your focus should be on how to generate traffic from Snapchat as it reaches maturity and becomes less of a hot new social platform and more of an established marketing channel for your business.
That’s why now is the time to develop an effective strategy that will get you ahead of the curve in the coming years so you can continue to bring in more traffic and capture more users from Snapchat. Here are Some tips to help you do just that.
How Does Snapchat Work?
In order to determine how to generate traffic from Snapchat, it’s important to understand how Snapchat itself works.
The platform is a part photo-sharing app, part messaging tool, and part media-sharing site—but with a strong emphasis on privacy.
When you share a photo or video on your Story, that item disappears after 24 hours (although you can select an audience).
Your profile page isn’t permanent either—it appears as long as people follow you but disappears once they stop checking for new content.
You aren’t able to see who views your Snap and there are no likes or comments on Snaps that appear within friends’ chats or Story feeds.
How to generate traffic from Snapchat complete list
Snapchat is a powerful platform for businesses because it allows users to feel like they have a personal connection with brands—even if they don’t follow them on other social media sites.
Snapchatters also feel like they can be themselves without worrying about a permanent record of their online activity, which makes them more likely to share content with brands than with other social networks.
This sense of privacy makes people more comfortable sharing things like their location, what they do for fun, and even their political opinions—all valuable data points for marketers looking to tailor their content based on user preferences.
Here’s a complete list of how to generate traffic from Snapchat:
1. Create Brand Awareness by Focusing on Snap Ads
Snap ads have been around for a while now but there hasn’t been much talk about them which means businesses aren’t utilizing them enough!
If done right these ads can be extremely lucrative and even more effective than Facebook or Google ads (which makes sense because they show up directly within someone’s feed).
Snapchat provides both picture and video paid advertising solutions to drive people to your profile—or site because of these amazing features it’s great to generate traffic from Snapchat.
These commercials give complete coverage, a lot of visuals, and an unmissable feature, which invariably increases view time and makes your ad memorable.
That is why an average sponsored post on Snapchat receives twice as much attention and a fivefold increase in click-through rate.
Because these advertisements are often displayed in your news feed, they provide maximum exposure, making them ideal for brand recognition and lead generation initiatives.
2. Use goal-based bidding and Tell Stories to convert leads.
Stories are a great way to get people engaged with your business on Snapchat.
You can do regular stories like posting videos of what you’re working on or just showing your day-to-day life at work, but I also love doing stories where I go over my tips for social media marketing, how I use Instagram analytics to boost my business, etc.
The goal-based bidding function in Snapchat’s campaign management allows you to generate particular reactions from your audience.
You may establish goals to boost clicks, signups, and traffic to your site, or promote impulse purchases.
It gives you sixteen distinct campaign objectives to pick from in order to get the most out of each ad.
This function not only provides quantitative statistics to determine your success rate, but it also provides you with a clear picture of what you want to achieve from your marketing efforts.
3. Make a Snapcode for your brand.
Snap Code is a QR code that can be scanned to promote your brand’s profile and campaigns outside of the platform.
It functions like a URL, directing your audience to your desired location from wherever.
You may cross-promote your brand by including it in blog posts, adding it to packaging, and pasting it into publications to provide rapid access to your website.
If you look hard enough, you’ll discover a variety of ways to use this feature to promote your products and services.
4. You can Use Snapchats Geofilters and Snapchat AR
Geofilters are one of those things that people don’t even think about when it comes to Snapchat, but they should be!
Your business could easily make money off of geo-filters alone.
The key here is getting people outside of your personal network to see them so you have to play around with different filters.
Snapchat Geofilters are overlays that allow you to put the location you’re presently in over a picture or video.
Because they appear when someone is in the vicinity of the chosen area, they provide an inexpensive and effective method to raise brand recognition or advertise local events.
You may use it to publicize the opening of your business, promote activities sponsored by your company, or feature your product.
Because 50% of consumers get their news from Snapchat, the Geo filter provides several options to construct location-specific campaigns and increase brand visibility.
Snapchat AR (Snapchat’s augmented) reality technology is one of its most promising features, opening up a new channel for brands to reach their target audience.
It has enabled you to enhance the user experience with 3D animation and interactive components.
Every day, about 200 million individuals utilize augmented reality. It creates such a memorable experience that it virtually compels people to act, ultimately transforming your basic campaign into viral content.
Investigate Snap lens/AR for lead nurturing.
5. Make Your Own Snap Chat Filter to Engage Fans
This is something that everyone thinks about but no one actually does – use filters creatively!
Try putting them over certain parts of an image or video and see what happens.
Maybe you can’t even tell it’s a filter at first which will get people curious to find out more.
When they tap on your story they might be interested enough to click through to your profile and see other things you’ve done with filters which will get people interacting with your business on Snapchat even more than before!
Snapchat’s custom filter generates unique overlays that your audience may access by entering a code.
It’s a fun tool that allows your admirers to add it to their selfies and share them with their pals.
You may utilize sponsored links for a variety of promotional purposes.
As an example, To attract a local audience, create a filter based on current events or seasonal festivals.
This feature’s geolocation makes it simple to target sports events and attract sports lovers.
It’s a low-cost strategy to boost brand visibility and engage your fans.
The best part about all of these tips is how little work you have to put into them to make money, build a brand, etc.
I love platforms like Snapchat because it means I don’t have to invest thousands upon thousands of dollars into creating content for my brand every month when there are so many ways for me (and my followers) to generate traffic for free.
6. Give Coupons as a Promotional Strategy
Coupon marketing is a tactic used by stores or businesses to give discounts to their loyal consumers.
They increase the desire of customers to save money by making purchases by using coupon codes, vouchers, and other discounting techniques.
Early Bird discounts are a frequent promotional approach used by brands to entice customers on Snapchat.
It not only draws a wide audience, but it also cultivates devoted consumers.
Coupon codes may be used for both product launches and seasonal specials. Request that your audience submits a photo of themselves wearing your product in exchange for a discount voucher.
It would win you, consumers, without requiring you to spend a lot of money on promotion.
It’s a tried and true method for increasing your exposure.
7. Snap Games Can Help You Grow Your Business
Snapchat launched a Gaming area in 2019 that allowed users to play in-app and third-party games like “Bitmoji Party” without leaving the app.
The goal was to provide its customers with a seamless experience by allowing them to play and connect with friends via messaging at the same time.
While the program produced a lot of money for Snapchat, it also provided a chance for Brands to promote themselves.
To engage your clients, you can now develop your own Snap game.
Over 30 million individuals play snap games each month, and it’s a wonderful way to grow your fan base.
8. Contests can help you create a buzz.
Contests nearly always produce the intended outcomes when it comes to creating viral content.
They provide enticing incentives to your target market, prompting people to act.
With competitions, you may generate a large amount of traffic in a short period of time while increasing your engagement rate.
A fantastic method to organize a Snapchat contest is to invite participants to share screenshots or videos of the challenge in exchange for a prize.
Because the social network is primarily known for its visual interface, it makes it logical to maximize its use of such aspects.
How to set up Snapchat Ads
Snapchat Adverts Manager is a free tool that allows marketers to set up and manage their ads.
To utilize this, you must first create an ad account. After that, you may click on Ads Manager / Get Started.
Snapchat Ads Manager may be used to
- Start a new campaign
- Set your budget and pick your audience (geographically and demographically).
- Build your advertisements
- Keep track of how your advertisements perform
Snapchat users are youthful, entertaining, and skeptical. They will, however, respond to brief advertising that grabs their attention.
They also value the opinions of their influencers, so consider collaborating with influencers to communicate your message to Generation Z and Millennials.
Don’t, however, crowd their style. They understand how Snapchatters think.
Snapchat may be a powerful marketing tool for reaching out to young people. Just don’t bother if your major target market has grey hair or is above the age of 30.
Final Thoughts on how to generate traffic from Snapchat
Snapchat has gone a long way to become a brand marketing powerhouse.
Its extensive feature set now enables you to not only broaden your reach but also achieve particular results from each advertising technique.
However, keep in mind that Snapchat markets itself as a camera company whose distinctive value proposition is to live in the moment.
You may effectively build your business using Snapchat if you keep this in mind while developing your marketing approach.
Best wishes! and please make sure to share the blog post.